8 Best WordPress Redirect Plugins in 2026

A WordPress redirect plugin earns its keep on exactly one bad day: the day you change a slug, delete a category or move a domain and a few hundred URLs quietly start returning 404. The rest of the year it sits there doing nothing. Which is why the real question is not “which plugin has the nicest interface” but “what am I about to pay, on renewal, for a feature two free plugins already do properly?”

WordPress redirect plugins compared: what they cost, and what they cost next year

Half this market advertises a first-year discount and renews at double. The renewal column is the one to read.

Plugin	Free version	Paid entry (first year)	Renewal	Sites
Redirection	Full plugin, free	No paid tier	—	Unlimited
Rank Math (Redirections module)	Free, including regex and 404 monitor	PRO €7.99/mo, billed annually	€8.99/mo (€107.88/yr)	Unlimited personal
Safe Redirect Manager	Full plugin, free	No paid tier	—	Unlimited
Simple 301 Redirects by BetterLinks	Full plugin, free	BetterLinks Pro $79 (list $99)	Not published	1
SEO Redirection	Free version on WordPress.org	Premium $29 one-time (list $59)	Lifetime licence, no renewal	1
All in One SEO	Free plugin has no redirects	Basic $49.50 / Pro $199.50	$99 / $399 per year	1 / 10
Yoast SEO Premium	Free plugin has no redirects	$118.80/yr (ex VAT)	$118.80/yr	1
SeedProd	Free version, no redirect table	Basic $79 list price	Full price, per vendor	1

Redirection

John Godley’s plugin has been on WordPress.org since 2007 and sits at roughly two million active installs. Version 5.10.0 shipped on 29 August 2026 and is tested to WordPress 7.1, which puts it in a small club: redirect plugins that are both ancient and actively maintained.

Per the documentation, it does regex matching, query-parameter matching with pass-through, and automatic redirect creation when you change a permalink. The conditional rules are the part nobody else matches for free: you can redirect on login status, user capability, browser, referrer, a cookie, an HTTP header, IP address, or whether the current request is a 404. Hit counts and a full, exportable log come as standard, and 5.10.0 added an importer for Yoast SEO redirects.

Price: free, and there is no premium version to graduate to. The developer’s site at redirection.me sells nothing at all; the WordPress.org listing is the whole product.

Best for: almost every site that needs more than a dozen redirects. Skip it if: you run a site that attracts heavy bot traffic and you will not go into settings and cap log retention. Logging every 404 hit writes database rows, and left on default it grows.

Rank Math

This is the one that quietly makes most of the paid options on this page redundant. Rank Math ships a full Redirections module in the free plugin, and it is not a teaser version. You get 301, 302, 307, 410 and 451 status codes, exact / starts-with / ends-with / regex match types, a 404 monitor, automatic redirects when a post slug changes, and importers for both Yoast and the Redirection plugin.

Two things Rank Math’s own setup documentation makes clear and most roundups leave out. That page tells you to switch Rank Math into Advanced mode before the Redirections module will appear, and to enable the module from the dashboard once it does, which is why plenty of people conclude the feature does not exist. The same page also states that the Redirection module “does not allow redirection of the homepage,” warning that if you try it you will no longer be able to access your website. That sounds like a limitation until you remember what happens to a site that accidentally redirects its own root URL.

Price: the redirect module is free. PRO is €7.99 per month billed annually and renews at €8.99 per month, which works out to €107.88 a year plus tax for unlimited personal sites. There is also a bundle with WP Rocket at €11.99 per month, renewing at €13.99. Bulk redirect editing by CSV is the main redirect feature held back for PRO.

Best for: anyone already running Rank Math, and anyone comparing WordPress SEO plugins who would rather not pay separately for redirects. Skip it if: you are on Yoast or AIOSEO and have no intention of switching SEO plugins just to get a redirect table.

Safe Redirect Manager

10up built this for the kind of publishing sites they run, and it shows. Around 40,000 active installs, a 94/100 rating from 78 reviews, version 2.2.2, requiring WordPress 6.5 and PHP 7.4. It stores every redirect as a custom post type instead of a blob in the options table, which means your redirects export, import and version-control like any other WordPress content. Lookups are cached with the Transients API and busted whenever a redirect changes.

Two corrections to what you will read elsewhere, including in the older version of this article. Safe Redirect Manager does not log 404s and does not do geolocation or user-role conditional redirects. The readme is blunt about the first one: 404 error logging is listed as a performance problem, and leaving it out is the point. It also caps you at 1,000 redirects by default, raised with the srm_max_redirects filter, which is a line of code rather than a setting.

Price: free, no paid tier.

Best for: high-traffic editorial sites, and any build where a developer is happy to add a filter to functions.php. Skip it if: you want a 404 log or a settings screen. There is deliberately no settings screen at all.

Simple 301 Redirects by BetterLinks

This used to be a tiny single-purpose plugin. WPDeveloper took it over and rebuilt it as the front door to BetterLinks, and the ratings tell that story better than I can: 162 reviews, 76/100 overall, with 39 of those reviews sitting at one star. Version 2.1.0, roughly 100,000 active installs.

What it does now is fine. Old URL in, new URL out, wildcard support, import and export, and a 404 error log. If your entire requirement is a spreadsheet of A-to-B redirects pasted into a box, it handles that without complaint.

Price: the plugin is free. BetterLinks Pro, which is the upgrade it points at, starts at $79 for a single site against a $99 list price, and includes one year of updates and support. Business is $187 against $249 for unlimited sites, and there is a $279 lifetime Agency licence against $399. The renewal price for the annual plans is not published on the pricing page, which is worth knowing before you commit a client site to it.

Best for: a straightforward list of permanent redirects on a site you check rarely. Skip it if: you want conditional logic or regex, or you would rather not manage a plugin whose recent history includes an ownership change its users clearly disliked.

SEO Redirection Plugin

Smaller and less known than the others, at around 10,000 active installs and an 86/100 rating from 73 reviews. It covers 301, 302 and 307 redirects, wildcards, regex, a 404 log and a GDPR-oriented toggle for IP logging, all from one dashboard screen with no server access needed.

The thing you should know before installing it: version 9.19 is a security release. The changelog on WordPress.org lists one fix and one hardening measure, both in the AJAX layer: a missing authorisation check in the customUpdateRec action that could disclose configured 301 redirect rules to any logged-in user, down to Subscriber level, now gated behind a manage_options capability check and nonce verification; and the same capability check added to the add, update and delete redirect-rule handlers as defence in depth. The changelog credits an outside security researcher for the first one. That is not a reason to avoid the plugin, and finding and fixing your own bugs is what you want a maintainer to do. It is a reason to keep auto-updates on if you use it.

Price: the free version is on WordPress.org. The premium version is a one-time payment with a lifetime licence, currently discounted: Single $29 against a $59 list, Extended $49 against $99, Professional $69 against $140, Business $199 against $399, all in USD.

Best for: people who genuinely refuse to rent software and want a paid redirect manager they own outright. Skip it if: you are choosing for a client. Ten thousand installs is a thin support community when something breaks at 6pm on a Friday.

All in One SEO (AIOSEO)

AIOSEO’s Redirection Manager is the most capable paid redirect tool in this roundup, and it is also where the pricing gets slippery. The free AIOSEO plugin, on roughly two million sites, includes no redirect functionality at all. Redirects are a paid addon.

What you get for the money is real: a choice between the PHP redirect method and a web-server method that generates Apache .htaccess or nginx config rules, 404 tracking, automatic redirects on URL changes, redirect monitoring, full-site redirects and site aliases, plus import and export.

Price, and the part to check before you pay: AIOSEO’s own redirect documentation states that “the Redirection Manager feature is available to customers with a Basic plan or above for All in One SEO Pro.” The comparison table on its pricing page tells a different story: the Redirection Manager block there lists 404 error tracking, fast server redirects, automatic redirects, redirect monitoring, full-site redirects and site aliases, ticked for Pro and Elite and crossed out for Basic and Plus. Some of that gap is documented, because AIOSEO separately says full-site redirects and custom rules need a Pro plan or above. The rest of it is a straight contradiction. Basic is $49.50 for the first year and $99 on renewal for one site; Pro is $199.50 for the first year and $399 on renewal for ten sites, but that pricing page serves different currencies by location, so read your own total at checkout rather than converting these. If you are buying specifically for redirects, ask AIOSEO support in writing which page is correct before you pay.

Best for: sites already paying for AIOSEO Pro, where the redirect manager is a bonus rather than the purchase. Skip it if: redirects are your only reason to open the wallet. Rank Math gives you most of this for nothing.

Yoast SEO Premium

Note the price in that screenshot. It is a few years out of date, which is a fair illustration of why every number in a plugin roundup deserves a second look. Yoast’s shop now lists Premium at $118.80 a year excluding VAT for one site.

The free Yoast plugin, on more than ten million sites, has no redirect manager. Premium does, and per Yoast’s own feature documentation it supports 301, 302, 307, 410 and 451. The genuinely useful bit is that on Apache it writes rules directly into your .htaccess file, so the redirect fires before WordPress boots. On nginx it cannot do that, and you fall back to the PHP method like everyone else. It also prompts you to create a redirect at the moment you delete or move a post, which is the moment people forget, and it imports from CSV, from .htaccess and from other redirect plugins.

Price: $118.80 per year excluding VAT, one site. Yoast’s shop page did not advertise a first-year discount at the time of checking, so unlike most of this market the renewal is the same number you paid on day one. The page also offers EUR and GBP.

Best for: teams already on Yoast Premium, particularly on Apache hosting where the server-level rules are a real advantage. Skip it if: the redirect manager is the whole reason you are considering Premium. That is $118.80 a year for something Redirection does free.

SeedProd

SeedProd is here because it appears in a lot of redirect roundups, including the previous version of this one, and it should not. Look at that screenshot: theme builder, landing page builder, sales funnel builder. There is no redirect table anywhere in the product, and no redirect manager in its feature comparison.

What it actually has is a redirect mode: while a coming-soon or maintenance page is active, you can send the whole site to another URL with a 301 instead of showing the holding page. That is genuinely handy during a rebuild or a brand move. It is not a redirect manager, and it will not help you retire 300 old blog URLs.

Price: Basic $79, Plus $199, Pro $399, Elite $599, USD list prices. The page runs an introductory discount that is not rendered without JavaScript, and states plainly that all renewals are at full price.

Best for: a rebuild where you want a coming-soon page and a temporary site-wide redirect in the same tool, which is a fair reason to look at landing page plugins generally. Skip it if: you came to this page looking for redirects. It is the wrong shelf.

Which redirect code do you actually need?

Picking the plugin is the easy half. Picking the status code is where sites lose rankings.

• 301, moved permanently. The default for a page that now lives somewhere else. Google follows it and passes ranking signals to the destination.
• 302 or 307, temporary. Use while you are testing. Browsers cache 301s aggressively, so proving a rule works with a 302 first will save you a support ticket from someone stuck in a loop.
• 410, gone. For content you deleted on purpose with no replacement. It de-indexes faster and more cleanly than pointing the URL at something vaguely related.
• 451, unavailable for legal reasons. Rare, and you will know when you need it.

The expensive mistake is 301-ing every dead URL to the homepage. Google’s own guidance on redirects treats an irrelevant destination as a soft 404, so you get the worst of both: no ranking transfer and a page that looks broken to crawlers. Redirect to the closest genuine replacement or serve a 410, then watch what happens with your rank tracking tool for a few weeks rather than assuming it worked.

What most redirect roundups get wrong

Six things that matter more than any feature checklist:

1. Where the redirect happens is the whole performance story. Yoast on Apache and AIOSEO’s web-server method write rules the server executes before PHP starts. Everything else on this page does a database lookup inside WordPress on the matching request. On a small blog the difference is invisible. On a busy site it is the only spec worth arguing about, and it belongs in the same conversation as reducing server response time.

2. Your host or CDN may already do this, faster. Cloudflare rules, and the redirect panels built into most managed WordPress hosting platforms, run at the edge or at the web server. For a domain move or a site-wide HTTPS rule, that is the right layer. Save the plugin for content-level redirects your editors need to manage themselves.

3. Chains quietly stack up. Old URL to newer URL to newest URL, three hops and three round trips, usually because nobody edited the original rule. Audit for chains after any restructure and flatten them to a single hop. It is one of the cheaper wins available when you speed up a WordPress site.

4. 404 logging is not free. Every logged hit is a database write. One bot crawling a thousand dead URLs an hour will do real damage to a shared-hosting database over a month. Redirection lets you cap retention and reduce what it captures. Safe Redirect Manager sidesteps it by not logging at all.

5. Caching and redirects fight. A page cache can happily serve the pre-redirect HTML to a visitor while your rule sits there doing nothing, and browsers hang onto a 301 almost permanently. Clear the cache after adding rules, and test in a private window. If you are running one of the usual WordPress cache plugins, this is the first thing to check when a redirect “does not work.”

6. Export before you switch plugins. Every tool here imports from the others, but only from a file you remembered to create. Take a full site backup and a CSV export of your redirect table before you migrate anything, because a lost redirect table is invisible until traffic drops.

Which one should you pick?

• You need redirects and nothing else. Redirection. Install it, add your rules, cap the log retention, move on.
• You already run Rank Math. Turn on Advanced mode, enable the Redirections module, install nothing.
• You already pay for Yoast Premium and you are on Apache. Use Yoast’s redirect manager and take the server-level rules. You have paid for them.
• You run a large editorial site with developers. Safe Redirect Manager, with the redirect cap raised via filter.
• You are moving to a new domain. Do the site-wide rule at the host or in .htaccess, not in PHP, and handle the per-URL exceptions in a plugin afterwards. Our roundup of WordPress migration plugins covers the move itself.
• You run a store with discontinued products. 410 the SKUs that are gone for good, 301 only the ones with a real replacement, and keep the rules alongside your other WooCommerce plugins in your maintenance notes.

Frequently Asked Questions

The verdict

Our pick: Redirection. It is free, it has outlasted most of its competition, it was updated this month, and it does more per feature than anything with a price tag on this page.

Stay free if you already run Rank Math. Advanced mode, Redirections module, done, and you skip a plugin.

Buy AIOSEO Pro if you want server-level redirects, full-site redirects and site aliases in a supported product and you will use the rest of the SEO suite. Budget $399 on renewal, not the $199.50 on the sticker, and confirm with support that the plan you choose actually unlocks the Redirection Manager.

Choose Yoast Premium instead if you are on Apache, already inside the Yoast ecosystem, and want redirects written into .htaccess without touching a file. $118.80 a year, no first-year gimmick.

Choose Safe Redirect Manager if you have developers and traffic. Do not buy SeedProd for this. And whatever you install, remember that most redirect problems are chains, caching and status codes, not the plugin.