Best Keywords Research Tools

Are you in search of superior keyword research tools that can aid in the boost of your SEO traffic?

Conducting keyword research is an essential aspect of expanding the traffic to your website as it enables you to develop impeccable content that can enhance your organic search traffic.

However, the process of selecting the most appropriate keyword can prove to be a daunting task, particularly if you are new to Search Engine Optimization (SEO).

So from here, these Key research tools come into the picture. Keyword research tools can show you the words that people are typing in search engines to find websites like yours. These tools can also help you discover similar words that are used less frequently but still have significant search volume. With the help of these tools, you can also see which words your competitors are using to get the most traffic.

This information can be useful for you because you can create content that targets the same words, giving you a chance to attract visitors who might have otherwise gone to your competitors.

This article will provide information on the best tools and a list of the options available in the market that experts use to research keywords and topics, which can help increase website traffic. So, keep reading.

List of the Best Keywords Research Tools in 2024



We like to add SE Ranking at the top among all the keyword research tools mentioned in this list because it provides good value and its All in one SEO tool. Semrush has the largest database of keywords among all other tools available in the market. It has more than 23 billion keywords in over 140 international databases which assure its users they get the best results. Semrush offers a variety of keyword research tools that work well together, making it easy to research keywords in a smooth and efficient way. Most importantly it is the easiest keyword research tool for bloggers Even beginners with a basic understanding of SEO can utilize this tool properly.

With a multitude of impressive features, it is the optimal keyword research tool for individuals who prioritize Search Engine Optimization (SEO).

SEMrush Features

  • Keyword Magic feature allows users to generate an extensive list of keyword ideas, up to 20 million, from a single seed keyword. Additionally, it assists in identifying long-tail keywords and evaluating the potential clicks of these keywords. Furthermore, the tool facilitates the analysis and filtering of keywords based on their search intent.
  • With the Keyword Analytics feature, you can see how many other websites are competing for the same keyword as you. It also shows how many people are searching for that keyword in different parts of the world. You can also find longer search terms that contain your keyword and see how difficult it is to rank for that keyword. This feature also has access to a lot of databases, which makes it easy to analyze keywords comprehensively.
  • Domain Analytics feature shows you all the keywords that a website ranks for within the top 100 results on Google. You can also estimate how much traffic a website gets based on those keyword rankings. This feature also helps you see where a website appears in search results and lets you analyze the types of keywords a website uses based on the intent behind the searches.
  • Keyword Gap feature helps you compare your website with your competitors to see who is ranking higher for the most popular keywords in your industry. It shows you which keywords your competitors are using that you are not, so you can add them to your website to improve your rankings. You can compare up to five websites at once with this feature.
  • SERP Analysis feature displays the top-ranking pages for the keyword you analyzed. It also provides helpful information like how many other websites are linking to those pages and how much organic traffic they are estimated to receive.

Now coming to the pricing of Semrush, they give a 14-day free trial to everyone, and for their pro version access starting price:

Plan FeaturesPro
Monthly Subscription$119.95
Included Competitor Analysis, Keyword Research, SEO, Social, and PPC.

SE Ranking


if you're seeking a keyword research tool that diverges from Semrush and Ahrefs, SE Ranking is a viable option. This modern tool provides all of the anticipated features for keyword research, along with unique add-ons not available in commonly used tools like Semrush.

Additionally, SE Ranking offers a competitive balance between its pricing and performance, making it a cost-effective option for individuals and businesses seeking a comprehensive keyword research solution.

SE Ranking Features

  • SE Ranking has a Keyword Research feature that helps users gather relevant keywords for SEO purposes. It allows for expanding the keyword list by identifying related keywords and phrases. This feature also provides insights into the search terms targeted by competitors, in both organic and paid search, to help drive relevant traffic to the user's website. The tool also includes an analysis of any keyword using major SEO parameters.
  • SE Ranking offers a Competitive Research feature that provides valuable information about competitors' marketing strategies. It allows users to see the traffic trends of competitors' websites in both organic and paid campaigns, providing a comprehensive understanding of their performance. The tool also helps users analyze major competitors, identify new players in search results, and compare keyword lists with rivals.
  • Users can also access a full list of competitors' targeted search queries and analyze them against key parameters. Additionally, the feature allows users to research PPC competition to discover the targeted keywords in paid ad campaigns and the most successful ads.
  • The website Audit feature of SE Ranking allows you to optimize your website for search engine rankings by identifying major and minor issues. Users can run an audit to receive a detailed report highlighting areas that require optimization, along with suggested fixes. The tool also allows users to compare audit reports to assess the effectiveness of the applied fixes and identify any remaining optimization areas.
  • The Difficulty Score estimates the difficulty of ranking a webpage on the first page of Google for a keyword.
  • search volume feature provides information on the search volume of the selected keyword, including monthly organic searches and search volume trends over the past year.
  • CPC and Paid Competition feature gives the average cost per click for a PPC Google Ads campaign and includes CPC data for other regions to understand the global competitiveness of the keyword.

The List goes on with several more features, If we talk about SE ranking pricing so Seranking gives a 14-day free trial and their starting price for the premium plan is:

Planyearly plan PriceMonthly Price
Essential$31.20 per month.$39.00

KW finder

KWFinder is part of an SEO tool package by Mangools, a tool that helps people find long-tail keywords that are easy to rank for and can bring in highly targeted traffic to their websites. It also has a feature that lets users search for keywords related to problem-solving. This is a great way to attract more targeted traffic and increase conversions. You can use KWFinder by typing in a seed term or a domain to generate a list of suggested keywords. Despite being a new player in the market, KWFinder is growing rapidly and becoming one of the most popular SEO tools available.

KW Finder Features

  1. Find hidden long-tail keywords: KWFinder allows users to uncover long-tail keywords that are often overlooked by competitors.
  2. Find your competitor’s keywords: Users can use KWFinder to identify the keywords their competitors are using, providing valuable insight into their SEO strategy.
  3. Google Suggest keyword source: KWFinder uses Google Suggest as one of its keyword sources, allowing users to find keywords that are relevant to their business.
  4. Import keywords in bulk: KWFinder allows users to import keywords in bulk, saving time and effort.
  5. Search volume and keyword metrics: Users can view important metrics such as search volume, CPC, and PPC competition for each keyword.
  6. SERP analysis and SEO metrics: KWFinder provides users with SEO metrics such as Domain Authority and Page Authority, as well as SERP analysis, allowing users to see how their website ranks for a given keyword.

If we come to the pricing section KWFinder offers both free & paid plans, you can take a 10-day trial before purchasing its premium version to analyze the effectiveness of this tool.

Planyearly plan PriceMonthly Price
Basic$29.90 per month.$49.00


Ahrefs is a tool that helps you find words and phrases that people use to search for things online. It works like another tool called SEMrush. With Ahrefs, you type in a word and it gives you a list of other words that are similar. A lot of people think Ahrefs is one of the best tools out there for this kind of thing. They have a special tool called Keywords Explorer that helps you find lots of different words to use.

Ahrefs tries really hard to make sure the words it suggests are really popular, and it even shows you how many times people click on those words. You can use the Keywords Explorer tool to get ideas for words on Google, Bing, Amazon, YouTube, and a few other places.

Ahrefs Features

  • Provides thousands of keyword suggestions from a massive database of over 7 billion keywords, updated monthly.
  • Refines search volumes using clickstream data to ensure accuracy.
  • Calculates the keyword difficulty score to identify the “low-hanging fruit” among your keyword ideas.
  • Provides advanced SEO metrics such as Return Rate, Clicks per search, % of clicks, % of paid clicks, and more.
  • Gives a comprehensive overview of the SERP and ranking history of top-ranking pages to help you assess the competition.
  • Run an SEO audit to uncover your website’s technical and on-page SEO issues.

Now coming to the pricing of Ahrefs:

Planyearly plan PriceMonthly Price
Lite$83.00 per month. (2 months Free )$99.00

We have Google Trends in our list which is a reliable and free keyword research tool that provides comprehensive data directly from Google. The tool allows you to analyze keyword popularity, interest by region, and related queries, ensuring that you can trust the information it provides. Additionally, you can compare two or more search queries to see traffic trends, and even view keyword popularity in different countries.

With Google Trends, you can analyze real-time and historical search trends, identify what's trending in different regions worldwide, and utilize the insights for content ideation and planning, audience insights, building seasonal ad campaigns, and more. It is user-friendly and if you're looking for something in which you don't have to pay a single penny then-No brainer Google Trends is a good option.

Google Trend features:

  • Keyword popularity options allow You to view the popularity of a keyword or topic over time, and see how it has evolved in terms of search volume and interest.
  • Google Trends shows you related search queries that people are using along with your main keyword or topic, helping you discover new ideas and topics to target.
  • You can compare up to five search terms to see how they stack up against each other in terms of search volume and popularity.
  • Google Trends is updated in real-time, which means you can quickly spot emerging trends and capitalize on them before they become mainstream.

Features might seem limited but if we talk about pricing remember it's free to use.



Last but not least we have Serpstat, a tool that helps with SEO. It has a Keyword Research Tool that shows useful information about keywords like how popular they are and how hard it is to compete with them. This helps you pick good keywords for your campaigns. Serpstat also suggests related keywords help you choose even better ones.

Serpstat Features

  • Keyword opportunities,
  • Online competitors
  • Backlinks tactics
  • SEO-related issues
  • Rank tracking
  • Competitor's PPC campaigns,
  • Keyword clustering,
  • Content optimization,
  • Automated reports

Serpstat offers dynamic features and gives you free 7 days trial as well, if we talk about its pricing they offer 5 different plans. the starting price for Serpstat:

Planyearly plan PriceMonthly Price
Lite$55 per month.$69


Which is the top keyword research tool that is free of charge?

Google Trends is a reliable starting point for those in search of a simple yet effective free research tool. This platform provides valuable insights into keyword trends and allows users to explore search terms and compare their popularity over time.

Why is keyword research important?

Keyword research is crucial and helps businesses and marketers find the important words people are using to search for their products or services. By using these words in their website content, they can improve their search engine ranking and attract more visitors to their site.

Are paid keyword research tools worth it?

Paid keyword research tools give more detailed and correct information than free tools. They can find long phrases people search for, how often people search for them, and how many other websites are also using them.

How do I use keyword research to improve my SEO?

By identifying relevant keywords and using them in your content, meta descriptions, and page titles, you can improve your website's search engine ranking. It's important to ensure that your content is high-quality and relevant to your target audience, as search engines prioritize user experience and relevance when ranking websites.

Over To You

In conclusion, we have provided a comprehensive review of the best keyword research software available in the market. However, the suitability of a particular software is contingent on individual needs. Thus, it is crucial to evaluate specific requirements such as a basic keyword research tool versus an all-encompassing SEO toolkit that incorporates functions such as backlink analysis and rank tracking.

Furthermore, financial considerations must be factored in as the cost of such tools can significantly vary. If you ask us what we recommend or our personal favorite then SEMRush stands as the preeminent keyword research tool and the top-rated SEO toolkit in the current market, if you consider going with free tools then Google Trend is a reliable option.

At last, the primary goal of These tools is to help you see how well your website is doing for certain keywords and how many people are clicking on your link. With them, You can improve your title to get more clicks and improve your ranking for those keywords So choosing the Keyword tool on these parameters can be a good decision.

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